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This Sunny Spanish City Has Been Winning Over European Travelers for Decades

By Spencer Leasca · Last updated on June 23, 2026

Barrio Santa Cruz

Golden beaches, palm-lined promenades, and sparkling Mediterranean waters have made this one of Spain’s most appealing coastal escapes. Combining a relaxed seaside atmosphere with centuries of history, it offers visitors the perfect blend of culture, cuisine, and sunshine.

Set along the scenic Costa Blanca and backed by rugged mountains, Alicante is a city whose origins stretch back to ancient times. Its attractive marina, historic landmarks, excellent museums, and lively cultural scene have helped establish it as one of the most popular destinations on Spain’s southeastern coast.

By day, visitors can explore historic streets, relax on pristine beaches, and enjoy authentic local cuisine. As evening falls, Alicante’s atmospheric Old Town comes alive with bustling tapas bars, vibrant plazas, and energetic nightlife, making it a destination that appeals to both culture lovers and beachgoers alike.

Playa del Postiguet

Playa del Postiguet

If you want to spend some time at a place embodying the Mediterranean way of life in terms of sun, sea, and city culture, head to Playa del Postiguet.

Nestled along the heart of Alicante’s coastline, this captivating urban beach is the place to visit for a quintessential sun-soaked Mediterranean experience.

Named after the small Postigo fortress that once stood nearby, Playa del Postiguet offers a stunning blend of golden sands and crystal-clear waters. It has plenty of amenities, including loungers, umbrellas, and beachside bars, making the beach a haven for sunbathers, swimmers, and beach sports enthusiasts.

The bustling Paseo de Gómiz promenade flanks the beach with cafes, restaurants and shops. It is an ideal spot to enjoy local seafood cuisine and browse for clothes and souvenirs while enjoying breathtaking views of the Mediterranean.

Boat trip to Tabarca

Tabarca

Not far from the Alicante mainland resides the charming island of Tabarca.

Accessible by boat, the island boasts abundant natural beauty and a rich history. Formerly a haven for Barbary pirates, it transformed into a quaint fishing village in the 18th century. Today the island features cobblestone streets, colourful houses, and a charming ambience that transports you back in time.

Part of the fun of visiting Tabarca is the actual boat journey from Alicante, which provides stunning views of the Mediterranean. Once there, Tabarca’s clear waters make it a paradise for snorkelers and divers, with its Marine Reserve hosting a variety of marine life.

The island is also renowned for its exceptional cuisine, particularly the fresh seafood, which is a treat for the taste buds. Additionally, its historic fortifications and charming church are fascinating attractions.

Canelobre Caves

Canelobre Caves

The Canelobre Caves offer an incredible journey into the depths of the earth.

These caves boast a history dating back millions of years and derive their name from their resemblance to a candelabrum when illuminated. Visitors can explore expansive chambers adorned with intricate formations, ranging from delicate icicle-like stalactites to towering stalagmites. The grandeur of the caves is accentuated by a central chamber that reaches an astonishing height of 70 meters, making it one of the tallest cave vaults in Spain.

The Canelobre Caves are a great place to visit because they allow you to witness the artistry of nature hidden beneath the earth’s surface. Guided tours provide fascinating insights into the geological marvels and the history of the caves, while special lighting enhances the beauty of the formations.

Mercat Central

Mercat Central

The Mercat Central (Central Market) is a vibrant and bustling hub established in the late 19th century. It proudly showcases the region’s culinary delights and local culture and has been a cornerstone of Alicante’s gastronomic scene for generations.

Located in a stunning modernist building, the Mercat Central boasts a captivating architectural design featuring intricate ironwork and colourful tiles. You’ll find a treasure trove of fresh produce, meats, seafood, spices, and various local specialities inside its vibrant confines.

Visiting Mercat Central allows you to engage with local vendors, sample authentic Spanish flavors, and explore the region’s diverse range of products. If you are a foodie, the market is a must-visit destination. It’s a sensory delight that is sure to captivate you with its aromas, colors and bustling atmosphere.

Take the tram to Benidorm

Alicante Tram

Taking the tram from Alicante to Benidorm offers visitors a scenic and convenient way to travel between and see more of the stunning Costa Blanca coastline. The tram system, known as the Tram d’Alacant, has been integral to the region’s transportation network since the early 20th century.

The journey takes you through picturesque coastal towns, offering breathtaking views of the Mediterranean Sea and the rugged landscape. As you travel towards Benidorm, you’ll pass charming beaches, quaint villages and scenic vistas that encapsulate the beauty of the Costa Blanca.

Benidorm, a renowned tourist destination, greets you with its towering skyscrapers, sandy beaches and vibrant nightlife. Conveniently, the tram drops you off in the city center. Making it easy to explore its attractions, relax on its beaches and enjoy its various entertainment options.

Basilica Santa Maria

Basilica Santa Maria

The Basilica Santa Maria is a stunning church that stands prominently in the heart of the Old Town.

Combining Gothic, Baroque, and Renaissance styles, its intricately carved façade and majestic bell tower will instantly impress. Its interior boasts ornate altars, exquisite stained glass windows, and elegant chapels with a real ‘wow’ factor.

The highlight of the Basilica Santa Maria is the breathtaking blue-domed ceiling adorned with intricate gold detailing, which adds an ethereal touch to the interior. It also houses a valuable collection of religious art and artifacts.

As it is one of Alicante’s most popular tourist attractions, it gets busy. So it is worth visiting the Basilica as soon as it opens to enable you to enjoy your visit away from the crowds.

MARQ Museo Arqueologico de Alicante

MARQ Museo Arqueologico de Alicante

The MARQ Museo Arqueológico de Alicante is a fascinating archaeological museum that takes you on an engaging and informative journey through the area’s rich history.

Designed by renowned architect Juan Vidal, the museum’s modernist building provides an impressive backdrop for the cutting-edge displays and interactive exhibits that showcase the city’s ancient past.

From the Iberian period to the arrival of the Romans and Moors, the MARQ offers a comprehensive exploration of the region’s history, complete with multimedia presentations and state-of-the-art technology.

Visitors can marvel at the intricate artifacts and reconstructions that offer a glimpse into the daily lives of these ancient societies. At the same time, they can also witness exciting archaeological excavations currently in progress.

Playa de San Juan

Playa de San Juan

Playa de San Juan is a stretch of pristine coastline in Alicante that provides beach lovers with a sun-soaked paradise.

Originally a humble fishing village, this beach is now one of Costa Blanca’s most popular and iconic seaside destinations. Its enduring popularity lies in its natural beauty, relaxed atmosphere and proximity to other tourist attractions. Thus it is a terrific place to visit to top up your tan.

With its vast expanse of golden sand, Playa de San Juan provides ample space for sunbathing, beach sports and leisurely walks along the 7km long shore. Its crystal-clear waters are perfect for swimming and water activities.

The beach also has amenities like sun lounges and umbrellas, and you will also find several excellent bars and restaurants dotted on the promenade that flanks it. Conveniently, several tram lines connect the city center with Playa de San Juan.

Barrio Santa Cruz

Barrio Santa Cruz

Barrio Santa Cruz is a captivating neighbourhood that offers a nostalgic glimpse into the city’s history and traditional Spanish architecture.

Nestled within Alicante’s charming Old Town, it was initially a Jewish quarter during medieval times. But today, it’s characterized by narrow cobblestone streets, whitewashed buildings adorned with colourful flower pots and quaint squares.

Wandering through Barrio Santa Cruz feels like stepping back in time. Its winding alleys lead to hidden plazas where locals gather and enjoy the tranquillity. The neighborhood’s medieval layout is a maze of discovery, featuring historical sites such as the impressive Convent of the Holy Communion.

Also boasting a selection of traditional tapas bars, artisan shops, and quaint boutiques, The Barrio is a lovely place to explore on foot. As you do so, take the time to soak in its authentic Spanish atmosphere and admire the architectural beauty that harmonizes with the past.

Walk the Explanada de Espana

Explanada de España

One of the best things to do when visiting Alicante is to walk along the Explanada de España. This iconic promenade, stretching along the waterfront, is characterized by its unique mosaic pavement, creating an incredible sea of color that mirrors the Mediterranean waves.

Built in the late 19th century, the Explanada de España was designed by architect José Guardiola Picó, featuring over 6.6 million marble tiles in a wavy pattern. Lined with tall palm trees, it offers shade and a picturesque backdrop for strolling and relaxing by the sea.

The promenade is a hub of activity, with local artists displaying their works, musicians performing, and stalls offering handicrafts and souvenirs. The lively atmosphere is complemented by a selection of cafes and restaurants, offering a chance to enjoy local cuisine whilst taking in tremendous sea views.

Castillo de Santa Barbara

Castillo de Santa Barbara

The Castillo de Santa Bárbara in Alicante is arguably the most enduring symbol of the region. Perched atop Mount Benacantil, it is a majestic sentinel overlooking the city and the Mediterranean Sea. With a history spanning over a millennium, this historic fortress offers a captivating blend of heritage, panoramic views, and architectural marvels for visitors to explore.

Initially established by the Moors in the 9th century, the castle was named after Saint Barbara, the patron saint of artillery. It has served as a strategic defense point throughout various eras, leaving behind layers of history within its walls.

Visitors can explore the castle’s three main sections. They include the lower area with its military history and the midsection that houses a 16th-century church. It also incorporates the upper part, where the panoramic terraces provide breathtaking vistas of the city, coastline, and surrounding landscapes.

Concatedral Sant Nicolau de Bari

Concatedral Sant Nicolau de Bari

Visiting the Concatedral Sant Nicolau de Bari while in Alicante takes you on a fascinating historical and spiritual journey.

Located in the heart of Alicante’s Old Town, the Gothic-style co-cathedral, initially built in the 17th century, is a testament to the city’s religious heritage. Its awe-inspiring façade, adorned with intricate carvings and sculptures, captivates visitors from first sight.

Inside, the co-cathedral’s ornate interior showcases elaborate Baroque and Neoclassical elements, creating a harmonious architectural blend while offering a tranquil space for exploration and reverence.

One of the main highlights is the intricately designed altarpiece dedicated to Saint Nicholas, which exudes reverence and artistry. The stunning, richly adorned chapels and significant religious artifacts further enhance the grandeur of this impressive co-cathedral.

Museo de Hogueras

One of the most interesting things to do in Alicante is a visit to the Museo de Hogueras which showcases the cultural heritage of the Hogueras de San Juan Festival.

Established in 1924, the museum celebrates the annual festival – also known as the Bonfire Festival – where enormous satirical figures are set ablaze to mark the summer solstice.

Housed in an elegant 18th-century mansion, the museum boasts a rich collection of ninots, the elaborate and artistic sculptures that form the centerpiece of the festival. These figures, saved from the fiery fate by popular vote, convey the remarkable creativity and craftsmanship of the local artists.

Visitors can explore the museum’s various sections, each representing different aspects of the Hogueras Festival. The museum narrates this centuries-old tradition’s history and delves into the intricate process of creating these towering sculptures.

Puerto Deportivo

Puerto Deportivo

Alicante has a rich maritime experience which you can explore at Puerto Deportivo. This modern harbor combines leisure, nautical charm, and stunning coastal views and is a testament to Alicante’s deep connection with the Mediterranean Sea.

Dating back to the mid-20th century, Puerto Deportivo has transformed from a simple fishing port into a bustling marina, attracting sailing enthusiasts and tourists in their droves. The marina boasts a picturesque setting against the backdrop of the Santa Bárbara Castle and the city’s skyline.

With its vibrant promenades, stylish restaurants, and bustling bars, Puerto Deportivo exudes a lively atmosphere day and night. Visitors can stroll along the docks, admire the luxury yachts and sailboats, and enjoy the comely sea views.

As well as being a hub for maritime activities, the marina is also a gateway to Alicante’s coastal wonders, facilitating visits to nearby beaches and water sports activities.

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